World Brewing Congress (WBC): a milestone event
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Malteurop, one of only two sponsors of the event in the malt industry, made its presence clear with a popular stand, managed by the North American sales team of Christopher Seitz, Jen Zimmerman and Dustin Craft. An opportunity for Malteurop to establish contacts with a large number of customers, suppliers and partners.
The event was an excellent opportunity to learn about technical advancements and sustainability initiatives in malting and brewing. Dr. Yin Li presented a poster on our innovative work.
Chris Morrison and team reviewed R&D project activation with academic partners and government agencies within the Malteurop Global Innovation Community (MaGIC) network. Stay tuned for updates !
A big shoutout to Elm Creek Brewing Company for the special beer samples with our package design!