Local development

Malteurop: A global strategy, local commitment

A group of international scope - with 24 production sites located in 13 countries on four continents - Malteurop fully associates Sustainable Development with the development of local economies. The group systematically makes use of local resources in the territories where its subsidiaries are located – whether it be the growers who supply barley, recruiting and human resources services, or supplies and industrial equipment.

Close relations with growers

Malteurop makes a priority of using the shortest supply circuit possible and purchases most of its malting barley directly from the growers with whom it works to establish partnerships covering several years. This is because there is a mutual advantage in establishing enduring relationships and sharing a vision and long-term commitments: In the face of major economic and agricultural constraints, Malteurop wants to secure its supplies, both in terms of quantity and quality, and growers need to be certain of their markets and their revenues.

The total acreage planted in barley is tending to decrease, with malting barley in competition with other crops – in particular corn and soy, for which the markets in the areas of animal feed and biofuel are constantly growing. Malteurop is working to maintain the economic viability of barley for growers, in particular in terms of profitability and revenue generated.

Malting barley is a crop that requires a high level of technical competency on the part of growers; the yield from a given piece of land can vary greatly depending on the level of know-how. Malteurop is engaged in long-term collaboration with growers, providing them with accompaniment and agronomic advice, in particular in the area of crop itineraries.

A key element in this relationship is Malteurop’s organising tests of varieties of malting barley in trial fields in many countries and sharing the results with all participants in the value chain, both growers and customers. Sharing know-how and disseminating best practices are an integral part of any real Sustainable Development approach.

Local supply

The group’s malting plants source more than 80% of their barley from growers located near the plants, which enables value to be derived directly from the local malting-barley production.

In certain countries where the demand for malt is driven by the growth of the beer market, the group has built or modernised malting plants. Such is the case, for example, in Ukraine and the USA, where Malteurop has accompanied the development of its industrial presence with development of new barley-growing areas. This involves Malteurop in the long-term development of these agricultural zones and in training, providing consulting, and developing the number of farmers growing malting barley by ensuring them of a lasting source of revenue.

Integration into the local economic and industrial fabric

Regarding supplies and industrial equipment, the use of local resources reduces transport, costs, and deadlines while encouraging local economic development.

The personnel of the subsidiaries are recruited and trained at the sites; sharing of experience and skills within the group is systematised, and transverse support at the technical, industrial and agronomic levels is part of Malteurop’s corporate culture, which enables the subsidiaries to develop in a controlled, autonomous way.